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Pandemic-Exhausted Consumers Turn Back to Instant Everything

From Bloomberg.com

Eileen Rinaldi was visiting Brazil a decade ago to buy coffee beans when a traveling companion opened a pack of Via, Starbucks Corp.’s instant coffee, for a quick morning fix. Despite her own desperation for a cup, the founder of San Francisco’s third-wave shop Ritual Coffee Roasters couldn’t bring herself to drink what she calls “that swill.”

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