From Boots to Coffee, Podcast Merch Has Become Big Business

From wsj.com

In the last couple decades, podcasting has gone from a nascent audio curiosity to a media monster. Prominent shows like “The Joe Rogan Experience,” “Crime Junkie” and “Stuff You Should Know” garner tens of millions of weekly downloads. These empires now extend beyond their listeners’ earbuds. Popular podcasts have robust social media followings, sell out live recordings (in pre-Covid times, of course) and run fully fleshed-out merchandise operations.

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