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New Year – New Direction

Introducing our Editor-in-Chief – Jake Leonti Jake Leonti has been working in coffee for over 20 years at every level, from barista to manager to wholesale, roasting, green grading, importing, and education. For the past eight years, Leonti’s company F+B Therapy has provided solutions at all steps of the value chain from the farm to the consumer. “It is this unique story that I hope to tell through this magazine.” Jake explains, “Not only the long journey of the coffee itself but the connection it provides to all people around the world.” Most industry professionals only speak one or two of the coffee languages: either green and importing or roasting or barista and serving. Jake happens to be fluent in all of these languages with over ten years of experience in each discipline. We are looking forward to the stories he will tell.


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