How A Coffee Company CEO Is Getting Through The Pandemic

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My name is Keba Konte. I’m the founder and CEO of Red Bay Coffee Company here in Oakland, California. I started Red Bay Coffee to bring beautiful coffee to the people, is what I say. It was a way for me to sort of bring to this industry, more flavor, more soul, more equity, more inclusion and diversity that I think was sorely lacking.

Before the pandemic, we had over 60 employees. We had, you know, some of the top tier tech companies as our clients and had six coffee shops. March hit and the coronavirus first started sending people home. First thing happened was our coffee accounts, our office accounts, closed down. And then we closed down all of our coffee shops. All six of them.

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