Waka Coffee announced today the launch of the “Loved Even by Coffee Connoisseurs” advertising campaign created to generate more awareness towards the growing popularity of instant coffee in the U.S. The newly launched campaign follows a record growth year for the almost two-year-old instant coffee startup.
The “Loved Even by Coffee Connoisseurs” video follows Court, played by Rafael Alejandro, as he goes through his daily coffee routine. Court is extremely adamant about the ways he prepares his coffee, going as far as waiting hours for the right time to drink his cup of joe. Meanwhile, as the viewers find out at the end, he is actually making instant coffee but not admitting to doing so. The campaign also features digital videos, banners, and other social advertising featuring Court, the coffee connoisseur, and his beloved Waka Coffee products.